About TEST + Build

TEST + Build is a digital platform built by The Behavioural Insights Team (BIT) that enables you to apply insights from behavioural science to you live communication projects. 

At the Behavioural Insights Team (BIT) we have run many hundreds of randomised controlled trials to test what works and what doesn’t work in lots of different settings.

Many of these trials have focused on improving communications. It could be a letter that a local authority is sending out to get people to pay their tax on time or a text message sent to people to encourage them to turn up to their hospital appointments.

Over time, we have found that many more organisations want to test their communications campaigns, drawing on insights from the behavioural sciences.

So we built TEST + Build to enable these organisations to draw on the insights generated from hundreds of similar trials, and to support them in running their own communications trials.

But we also know that running trials is complex, and takes years of training to get right. So TEST + Build provides users with expert advice and support at the key points in the project (such as the trial design). This support is provided by researchers from the Behavioural Insights Team.

In this way, TEST + Build enables you to learn from best practice in running your own projects, but it will also provide you with the support and guidance you need along the way from people who’ve done it hundreds of times before.